This week H&M announced a very special collaboration - with Swedish blogger Elin Kling. It's the first time the chain store does a collection with a fashion blogger. And I think maybe the first time that's ever done in that way - a whole (even if it's a small one) collection for a chain store created by a fashion blogger. I takes the influence bloggers have on the development of fashion to a completely new level.
The collection consists of nine pieces of clothing and two accessories. Unfortunately it will only be available in Sweden and hit the selected Swedish stores on the 3rd of February. If any of you should be in Sweden the next weeks I would recommend to check it out. The washed leather jacket and the clutch are really beautyful, also the chain-dress. The minimalistic allure of the collection is so on trend. What a fabulous job she did! I guess unlike many other international H&M cooperations this one will be very successful (without H&M having to place red reduction hang-tags on too many pieces). It's thrilling to see whom they are gonna pick next!
(pictures: H&M via http://www.elinkling.net/stylebykling/)