14.12.10

Pleats please!! - BCBG Max Azria

I didn't have the time to check out all of the new pre-fall collections that have been introduced to the public yet, but I am pretty sure there are not going to be many more I find so stunning and fabulous like this one. BCBG Max Azria is of course the very own label of Tunisia-born American designer Max Azria, who is designing for other labels (he owns) as well, like Hervé Léger. He's also doing collaborations, like with Harvey Nichols, Breuninger, Peek & Cloppenburg or Wallmart from time to time. No wonder, because he's obviously a very clever designer!



In his Fall collection for 2008 he used camel and chocolate brown - being ahead of his time, as both colors are now the must-haves. But because Max is not Phoebe nobody seemed to care back then, even though the collection was beautiful. Anyway, for pre-fall Azria steps away from the white and grey dominated designs in his spring/summer 2011 collection and gives us smart and effective color blocking. The plissé reminded me of Miu Miu's spring collection, but I think this pieces are better! No unnecessary stars or metallic cut-out elements on the clothing, just pure simple minimalism at it's best.



Max Azria's customer can easily get ready for the upcoming nineties trend. But if you're going for that or not, here were so many important trends for next year's late summer covered, just choose one... Either if it's see-through materials, floorlength skirts and dresses, bold red or chocolat brown, everything is on the spot. The only leftovers from the for years ongoing 80s-rage are bold bracelets and golden clutch bags and for me they complete and complement these looks just perfectly! Just like that sleek immaculate ponytail - the hairdo for next year.


One of my favourite lines of Hilary Duff, in her guest role at Gossip Girl is: "This dress is from the latest BCBG collection - I'm friends with Max Azria, he does me crazy favours.". I wish I could be so lucky to say the same thing...

(all pictures: curtesy of BCBG via style.com)

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