23.10.10

Store opening - Ellesse



Leonardo Servadio founded Ellesse (the name derives from his name's initials) in Perugia in 1959.
Throughout the 1970s Ellesse became popular for it's ski wear. Another sport creating the fascination about the brand since its early years was tennis. No coincidence as the Ellesse logo is a combination of the form of a tennis ball with the shape of the tips of a pair of skis in it.
During the 70s and 80s Ellesse built a reputation for the successful combination of sportswear clothes and their funcionality with fashion styling. It was one of the first sportswear brands to feature their logo prominently on the outside of its garments. In the mid-1980s, French fashion designer Jean-Charles de Castelbajac worked with Ellesse. One of the earliest collaborations between a sportswear brand and a fashion designer.
Remains to be seen if the label can recreate that magic when it comes to popularity, by riding on the current retro wave... But they definitely made a good first step by opening their new flagship store at Berlin's Weinmeister Straße the day before yesterday.




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